Global Brand Revamp
Despite being a worldwide leader in medical aesthetics, Allergan and its line of Natrelle breast implants lacked a global vision.
A cohesive and memorable identity helped to establish consistent connection with customers across various markets.
Spearheading robust production efforts.
We helped Natrelle position its line of breast implants as the market option with the most extensive range to help plastic surgeons and patients find that perfect fit for optimal aesthetic outcomes—that desired “true form.”
Our vision for the global branding guidelines, portrayed Natrelle® as modern, elegant, and feminine. The guidelines considered everything from logos, fonts, colours, photography, graphic elements, and more, establishing a enduring and classy look and feel.
Rethinking the Logo.
The handwritten flow feels natural, effortless and free-spirited, while maintaining femininity. It also relates to the brand’s promise and the fact that Natrelle is a personalized experience.