CARE TO KNOW
The CTK Program was created in response to the growing need for accurate, reliable and up-to-date health information coming directly from Canadian HCPs to consumers.
We created a clean and relevant visual brand identity for a program that needed thumb-stopping power to engage consumers. We ran a highly-optimized paid social media campaign. With impactful imagery and intriguing headlines, we captured consumer attention and drove conversions by enticing them to listen, watch and read our doctor-led podcasts, videos and print resources.
Results
Our initial outreach efforts successfully initiated and drove traffic, with a 3-month paid social campaign.
10,000+ consumers registered
Cost per conversion:
Best = ~$8.00 Avg = $11.78 668,706 people reached
2,481,075 Impressions