This live-action video for HCPs, corporate stakeholders at Novo Nordisk and patient groups was produced during the Covid-19 lockdowns. We couldn’t film in a studio so we took a straightforward approach and recorded one of Canada's most renowned diabetes specialists while digging into the University of Toronto archives and travelling to an empty Museum of Insulin in London, Ontario, to capture meaningful B-roll. The video was so well received that it was shown in other regions soon after.