After waiting in a café to see someone she hasn't seen in a while, a woman is pleasantly surprised when her friend finally arrives. Her reaction on camera provides a sense of mystery and anticipation. Why is she surprised? The idea is that viewers are intrigued and want to find out more about Saxenda.
The campaign was filmed with various social media formats (video and static) in mind for an optimal user experience, and featured a diverse cast of bilingual actors to represent different demographics.

Executed for the Canadian market.