This video is part of large production efforts that included real patient casting, location scouting, and photo shoot sessions. My role was to lead the comprehensive rebranding efforts for Natrelle from Canada, with the goal of creating a unified and empowering image. This included introducing new visual elements, messaging, and updating the logo to reflect the strength and hope embodied by patients such as Katherine.Through these efforts, Natrelle strives to connect more deeply with its audience, emphasizing the fact that the wide range of products from Natrelle was tailored to each story and tied to the “Your true form” message.