A product launch with "No Excuse" for Novo Nordisk

An exciting internal motivation campaign with an empowering unifying idea: The no-excuse launch. All teams were equipped with the tools and information needed to ensure a successful launch. Through engaging activities, education sessions, and collaborative efforts, this campaign was an invitation for everyone working at NNCI to take ownership and drive the success of the new product.

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How a GP came up with a story to explain obesity